1. Customizable, privacy‑first search experience
“Kagi Assistant + customised search/lenses is super powerful. It gives you control over what context from the internet the AI can use/you trust.” – cavoirom
“I love that geeksforgeeks is the website everyone mentions wanting to block :D.” – mackeye
“I find myself adding a!gbang when searching for products … and discover the Google results are not better than Kagi’s.” – imzadi
2. Move toward LLM‑driven answers, with skepticism about pure search
“I think the market segmentation is: – Seeking documents: search engine – Seeking answers: LLM.” – liotier
“I would much rather read the original source of the material than the summarized (potentially badly) LLM result.” – imzadi
“I’ve been paying for Kagi for almost 3 years now but with the advent of LLMs … my usage has fallen off a cliff.” – joshstrange
3. Cost vs. perceived value of paid search
“$10/month is a bit steep, but if you have any friends/family you can split the cost with, I don’t think the family plans are unreasonable.” – tombert
“I consider that expense to be well‑spent. The value I get is well worth the price.” – JohnFen
“I don’t find value in it. … they need to do better or give me a $0.99/month subscription.” – 1970‑01‑01
These three themes capture the dominant viewpoints: Kagi’s highly tunable, privacy‑respecting search tool; the growing reliance on LLMs for answers while questioning traditional search; and the ongoing debate over whether the subscription price delivers enough benefit to justify the cost.