1️⃣ Nostalgia for the iconic “cow‑box” ads & brand memories
“As a young Midwestern nerd in the 90s, getting one of those cow boxes delivered to our home was better than Christmas.” — gammarator
“And you won’t get to brag that you own a computer from Iowa.” — sgarland
2️⃣ Preference for the old, personality‑driven ads over today’s sterile corporate style
“I think there’s “bad” in the sense that it made many readers cringe or was seen as stupid/tacky.” — bink
“These ads feel like a mental cleanse compared to ads now, which are focus grouped … devoid of any personality.” — bluedino
3️⃣ Retention‑style employment deals that resemble signing bonuses or “indentured” contracts
“They would also give you a PC in agreement for continued employment for N years.” — addaon
“If you leave before N months then you need to return the compensation or a pro‑rated version of it.” — mrloopex