Top 5 themes from the discussion
| # | Theme | Supporting quote |
|---|---|---|
| 1 | Many small businesses still lack any online presence | “Almost 1 in 3, to not have a website or online presence (~10mm+ small businesses have no online presence or site) in 2025.” — mrhyyyyde |
| 2 | For many local shops, social platforms (Google Maps, Instagram, Facebook) are enough; a website isn’t essential | “The menu isn’t that’s important as a marketing tool.” — avhception |
| 3 | Technical hurdles (domains, SSL, hosting) discourage non‑technical owners | “It’s not that hard for you… the process you just described is unintelligible for 99% of the population I would say.” — hvb2 |
| 4 | The “just have a fucking website” call‑to‑action is seen as elitist and unrealistic | “The manifesto of \"have a fucking website\" … ends up as a commercialized newsletter.” — lgl |
| 5 | AI scraping and platform lock‑in make owners wary of publishing their own sites | “These bots make their own ground rules … and then ignore them.” — monooso |