```markdown1. Costco as a cultural identity
"I wanna live like Costco people / I wanna do whatever Costco people do" — FireBeyond
2. Membership fees drive profit
"Costco derives the majority of its revenue from the membership fee" — throw0101c 3. Confusing store layout & crowds
"No aisle signs or labels anywhere. I understand the retail strategy here but the lack of efficiency in MY experience kills me." — qrush
4. Consumer‑class commentary
"It honestly disturbs me how true so many of the predictions from the Idiocracy have been." — lkozloff
```