1. Frustration with the staged rollout and inaccessible feature
Users complained that Mozilla’s big announcement did not match the limited availability of the ad blocker.
- “I HATE it when a company does a staged rollout of something after making a big announcement. If you're going to announce something, then don't stage the rollout.” – drewg123
- “Making an announcement when fewer than 40% of your customers will see the feature feels like (unintentional) gaslighting.” – yboris
- “It's been days (weeks?) and I'm still waiting for the option to appear for me.” – WD-42
2. Concerns about telemetry/privacy trade‑offs
Many noted that the ad blocker seemingly required enabling telemetry or “remote improvements,” raising privacy worries.
- “Apparently, you can only block ads if you allow Mozilla telemetry. Thanks, dicks.” – nonameiguess
- “Previously, access to these changes required you to share technical and interaction data (telemetry) with Mozilla. However, as of Firefox version 148, you can opt into receiving remote improvements, even if you have opted out of sharing your telemetry…” – mossTechnician
- “How did that even happen? I sure hope that was a bug and not a product decision…” – embedding-shape
3. Criticism of Mozilla’s communication, UX, and premature marketing
Commenters argued that Mozilla’s announcement and documentation were confusing or inadequate.
- “If Mozilla put even half as much time into working on Firefox as they do tarnishing its reputation, they'd dominate the market.” – thesuitonym
- “You need to put out that documentation before the start of the rollout, or people won't find it when they look for it.” – Wowfunhappy
- “Yeah release notes, in‑app help, intuitive UIs, and version documentation hosted on your own website are definitely not possible.” – evilduck (sarcastic)
4. Discussion of alternatives and the ad blocker’s limitations
Users pointed out that the Firefox iOS blocker misses many ads (YouTube, search, sponsored content) and often prefer other solutions.
- “Safari + the Content Blocker Wipr works well for me.” – doublepg23
- “It doesn't block YouTube ads or search ads.” – OptionOfT (quoting the FAQ)
- “I've been using Orion as a replacement for Firefox on iOS, which has support for extensions (including uBlock Origin) and better UI/UX…” – 9999gold
- “I use Firefox on Android to watch YouTube videos without ads.” – ramijames (highlighting the iOS shortfall)