1. Desire for a smaller iPhone / “mini” form factor
Many commenters lament the discontinuation of the iPhone Mini and argue that Apple’s marketing pushed larger “Pro/Max” phones despite a clear demand for a compact device.
- “Always seemed like a marketing issue on Apple's part… Apple appended so many “Pro” and “Max” names … contrary to the actual needs of the consumer to have a more reasonably sized phone.” – ocd
- “An updated 13 Mini with USB‑C and modern chipset would be fantastic. That would get me to upgrade.” – rootusrootus
- “My contention is every 5 years release a mini spec with hardware bumps. Everyone jumps in and everyone upgrade.” – eumenides1
2. Battery life and longevity as a key upgrade driver
Battery capacity, real‑world endurance, and charging speed are repeatedly cited as reasons to consider (or delay) an upgrade.
- “eSIM‑only models deliver up to 36 hours of video playback on iPhone 18 Pro and up to 45 hours on iPhone 18 Pro Max.” – Merad
- “On iPhone 18 Pro Max, five minutes of wired charging provides around seven hours of video playback.” – sergiotapia
- “I have an iPhone 13 mini at 5 years and 81 % capacity.” – lotsofpulp
- “My 13 pro is at 84 % capacity, but … it seems to lose charge much more rapidly … Probably the only reason I'll consider an upgrade.” – chrisweekly
3. Skepticism about yearly, incremental upgrades
A sizable portion of the discussion questions the need to buy a new iPhone each year, viewing the updates as minor and driven more by marketing than genuine innovation.
- “I don't know why we even have this event anymore. There's a new iPhone every September. It's incrementally better than the last iPhone. Phones keep getting more expensive while doing basically the same thing.” – jmyeet
- “To me it is very hard to get excited about the new smartphones. It really seems they have nothing new.” – theplumber
- “I'll keep my phone for as long as possible and not feel the need to upgrade.” – jjice
- “Just buy whatever is out when you need a new phone.” – jmyeet
4. Excitement over specific new hardware/features (modem, Thunderbolt, memory, authenticity tech)
Commenters highlight particular technical advances—such as the in‑house C2 modem, Thunderbolt/USB‑C capabilities, increased memory bandwidth, and the Apple Reference Image system—as genuine reasons to be interested in the new models.
- “It's their in‑house cellular modem for 2G/3G/4G/5G.” – rickdeckard (referring to the C2 modem)
- “I would love to see … the ability to have more than 2 active eSIMs; a dual modem would be really cool … Or feature Thunderbolt rather than normie USB‑C so you can record 4/8K ProRes to an SSD.” – nateb2022
- “I am actually quite excited on this iPhone 18 Pro. Seems to pack a lot of exciting stuff. 2 nm A20 Pro, C2 … 2nd Generation Vapour Chamber … Much better Camera … larger battery … 60 W charging.” – ksec
- “Apple Reference Image is the new 'pro' feature … Users can now prove the authenticity of a photo taken on iPhone 18 Pro models …” – cavoirom
- “If I didn't dream it, I think their presentation said something like 50 % increase [in memory bandwidth] … probably around ~110 GB/sec.” – quentindanjou