1. Ads are seen as intrusive and manipulative – ad blockers restore control.
“I have a feeling everyone with understanding of the situation … knows why ad blockers are needed” — functionmouse
2. The ad‑supported model funds free content, but users feel they pay too much indirectly.
“It is hard to imagine a world without ads – many sites and services would disappear.” — RajT88
“Don't you see the problem ... we pay more than we should!” — amelius
3. Malicious ad code (e.g., crypto‑stealers, clipboard hijacking) makes blockers a security necessity.
“Websites being hacked does not necessitate ad block. Their users do.” — shevy-java
“The code … is normal Adform code plus two appended chunks …” — strictnein