Five key themes that dominate the discussion
| # | Theme | Representative quote |
|---|---|---|
| 1 | Sizing is wildly inconsistent across brands, colors, and even the same item | “The same pair of pants … one would fit well while the other was way too large or way too small.” – slopinthebag |
| 2 | Vanity sizing is a deliberate marketing tactic that misleads consumers | “Vanity sizing provides a powerful marketing strategy for brands.” – altairprime |
| 3 | The industry is built around a single “hourglass” body shape, leaving most women (and many men) out of the design loop | “The article shows that only 12 % of women have that ‘hourglass’ figure.” – altairprime |
| 4 | Practical garment issues (pockets, seams, fit) frustrate shoppers and reinforce the need for custom solutions | “Women want pockets but pockets throw off the aesthetic.” – altairprime |
| 5 | ** |