1️⃣ Google’s core revenue is advertising
"They're an ad company." – ablation
2️⃣ Ads are the dominant, protected cash‑cow > "Search accounts for >50% of alphabet's total revenue - they are hardly going to kill the golden goose intentionally" – swiftcoder
3️⃣ Hidden ads in AI could spark backlash
"It will be interesting how hidden those ads will be compared to current Search experience … I'm betting on a huge backlash if they don't make it VERY clear that ads are ads." – Eldodi
4️⃣ Transparency & regulatory concerns
"I would have expected them to wait with ads until OpenAI starts first and users switch to Gemini." – FinnKuhn
5️⃣ AI may inherit advertiser bias, blurring the line between answer and promotion > "If they are part of the training … the model will be biased towards the advertisers without literally embedding an ad into the output text." – HWR_14