1. User Frustration with Intrusive Modals
Users decry cookie banners, newsletter prompts, and app modals as UX killers that drive abandonment.
"dpark: 1. Pop up demanding I make a choice about their cookies. 2. Pop up telling me my adblocker is bad... Every. fucking. site."
"tantivy: I'm often so flustered to be interrupted by yet-another-marketing-modal that I will just close the tab and abandon whatever task."
2. Ad Blockers as Effective Solutions
uBlock Origin with annoyances lists, Consent-O-Matic, and NoScript are widely praised for blocking modals.
"asadotzler: Firefox and uBlock Origin with a couple of user filters and haven't seen a window or modal popup in ages."
"pentagrama: On uBlock Origin settings > Filter lists > Annoyances Check all the items and it may improve your experience."
3. Tactics Persist Due to Proven ROI
Sites use modals for revenue despite backlash, as discounts convert some users and annoyances boost engagement metrics.
"kogepathic: If you intend to purchase an item from the merchant anyway, why would you pass on 20% off? I sign up for newsletters to get a discount then immediately unsubscribe."
"aaplok: Being obnoxious works well. Obnoxious people get elected... Obnoxious companies generate hype that increases stock prices."